Skill Inventory Matrix
Enabler for Internal Mobility Program
Records
| ID | Sector | Division | Department | Unit | Technical Skills |
|---|---|---|---|---|---|
| 1766 | Commercial | Marketing & Communication | Knowledge of digital campaign planning and execution across brand, performance, and corporate communication streams. | ||
| 1767 | Commercial | Marketing & Communication | Knowledge of digital content publishing and optimization techniques for multichannel platforms. | ||
| 1768 | Commercial | Marketing & Communication | Knowledge of performance marketing analytics, attribution models, and conversion tracking tools. | ||
| 1769 | Commercial | Marketing & Communication | Knowledge of influencer marketing strategy, platform selection, collaboration models, and ROI assessment. | ||
| 1770 | Commercial | Marketing & Communication | Ability to align messaging across channels and integrate campaigns into the broader digital customer journey. | ||
| 1771 | Commercial | Marketing & Communication | Ability to manage marketing automation tools and CMS platforms for campaign scheduling, personalization, and performance measurement. | ||
| 1772 | Commercial | Marketing & Communication | Ability to ensure all marketing activities comply with regulatory standards, brand governance policies, and data privacy regulations. | ||
| 1773 | Commercial | Marketing & Communication | Content Creation | Knowledge of content strategy development, content lifecycle management, and campaign-based editorial planning. | |
| 1774 | Commercial | Marketing & Communication | Content Creation | Knowledge of digital, print, and social media content formats, audience targeting techniques, and omnichannel publishing tools. | |
| 1775 | Commercial | Marketing & Communication | Content Creation | Knowledge of internal communication practices, employee engagement strategies, and executive messaging frameworks. | |
| 1776 | Commercial | Marketing & Communication | Content Creation | Ability to write, edit, and review diverse content types. | |
| 1777 | Commercial | Marketing & Communication | Content Creation | Ability to translate complex or technical information into clear, engaging content tailored to target audiences. | |
| 1778 | Commercial | Marketing & Communication | Content Creation | Ability to manage content calendars, workflows, and production schedules. | |
| 1779 | Commercial | Marketing & Communication | Content Creation | Ability to evaluate content performance metrics and apply insights to improve content quality and engagement. | |
| 1780 | Commercial | Marketing & Communication | Content Creation | Ability to oversee external content vendors and freelancers while ensuring content quality & consistency. | |
| 1781 | Commercial | Marketing & Communication | Communications | Knowledge of integrated communication planning, campaign execution, and alignment with strategic and commercial business goals. | |
| 1782 | Commercial | Marketing & Communication | Communications | Knowledge of branding frameworks, messaging strategies, and corporate identity governance across all marketing assets. | |
| 1783 | Commercial | Marketing & Communication | Communications | Knowledge of external partner and agency management practices for campaign development, creative briefing, and content alignment. | |
| 1784 | Commercial | Marketing & Communication | Communications | Ability to develop and execute advertising strategies that align with business objectives, stakeholder expectations, and brand standards. | |
| 1785 | Commercial | Marketing & Communication | Communications | Ability to prepare and manage campaign briefs, production schedules, and creative reviews to ensure timely and accurate campaign rollouts. | |
| 1786 | Commercial | Marketing & Communication | Communications | Ability to oversee marketing inventory logistics, including stock tracking, print coordination, and campaign support materials. | |
| 1787 | Commercial | Marketing & Communication | Digital Marketing | Knowledge of digital marketing strategy formulation, audience segmentation, and multichannel campaign execution across paid, owned, and earned media. | |
| 1788 | Commercial | Marketing & Communication | Digital Marketing | Knowledge of social media management, including platform algorithms, content planning and community engagement. | |
| 1789 | Commercial | Marketing & Communication | Digital Marketing | Knowledge of website content management systems, technical SEO, on-page and off-page optimization. | |
| 1790 | Commercial | Marketing & Communication | Digital Marketing | Knowledge of digital campaign performance metrics, engagement KPIs, conversion funnels, and reporting dashboards. | |
| 1791 | Commercial | Marketing & Communication | Digital Marketing | Ability to lead digital media campaigns across multiple platforms. | |
| 1792 | Commercial | Marketing & Communication | Digital Marketing | Ability to manage digital compliance and governance, ensuring alignment with regulatory requirements, customer data privacy, and brand standards. | |
| 1793 | Commercial | Marketing & Communication | Digital Marketing | Ability to collaborate cross-functionally to enhance digital user journeys, drive innovation, and improve marketing effectiveness through emerging technologies. | |
| 1794 | Commercial | Marketing & Communication | Branding & PR Management | Knowledge of brand strategy development, brand positioning frameworks, and visual identity systems aligned with organizational goals. | |
| 1795 | Commercial | Marketing & Communication | Branding & PR Management | Knowledge of media planning, public relations, and brand communication practices across traditional and digital channels. | |
| 1796 | Commercial | Marketing & Communication | Branding & PR Management | Knowledge of customer segmentation, market trend analysis, and behavioral insight integration in brand strategy. | |
| 1797 | Commercial | Marketing & Communication | Branding & PR Management | Ability to lead the development and implementation of integrated branding and communications plans across platforms. | |
| 1798 | Commercial | Marketing & Communication | Branding & PR Management | Ability to review, refine, and approve product messaging, marketing content, and creative outputs to ensure consistency with brand standards. | |
| 1799 | Commercial | Marketing & Communication | Branding & PR Management | Ability to guide media relations and public relations efforts to build brand credibility and stakeholder trust. | |
| 1800 | Commercial | Marketing & Communication | Branding & PR Management | Ability to evaluate branding and PR performance using qualitative and quantitative insights to drive continuous improvement. |