Skill Inventory Matrix
Enabler for Internal Mobility Program
Records
| ID | Sector | Division | Department | Unit | Technical Skills |
|---|---|---|---|---|---|
| 1794 | Commercial | Marketing & Communication | Branding & PR Management | Knowledge of brand strategy development, brand positioning frameworks, and visual identity systems aligned with organizational goals. | |
| 1795 | Commercial | Marketing & Communication | Branding & PR Management | Knowledge of media planning, public relations, and brand communication practices across traditional and digital channels. | |
| 1796 | Commercial | Marketing & Communication | Branding & PR Management | Knowledge of customer segmentation, market trend analysis, and behavioral insight integration in brand strategy. | |
| 1797 | Commercial | Marketing & Communication | Branding & PR Management | Ability to lead the development and implementation of integrated branding and communications plans across platforms. | |
| 1798 | Commercial | Marketing & Communication | Branding & PR Management | Ability to review, refine, and approve product messaging, marketing content, and creative outputs to ensure consistency with brand standards. | |
| 1799 | Commercial | Marketing & Communication | Branding & PR Management | Ability to guide media relations and public relations efforts to build brand credibility and stakeholder trust. | |
| 1800 | Commercial | Marketing & Communication | Branding & PR Management | Ability to evaluate branding and PR performance using qualitative and quantitative insights to drive continuous improvement. |