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Skill Inventory Matrix

Enabler for Internal Mobility Program

Records
ID Sector Division Department Unit Technical Skills
1506 Commercial Knowledge of marketing attribution tools (e.g., Adjust), branding principles, and multichannel digital communications.
1781 Commercial Marketing & Communication Communications Knowledge of integrated communication planning, campaign execution, and alignment with strategic and commercial business goals.
1782 Commercial Marketing & Communication Communications Knowledge of branding frameworks, messaging strategies, and corporate identity governance across all marketing assets.
1783 Commercial Marketing & Communication Communications Knowledge of external partner and agency management practices for campaign development, creative briefing, and content alignment.
1784 Commercial Marketing & Communication Communications Ability to develop and execute advertising strategies that align with business objectives, stakeholder expectations, and brand standards.
1785 Commercial Marketing & Communication Communications Ability to prepare and manage campaign briefs, production schedules, and creative reviews to ensure timely and accurate campaign rollouts.
1786 Commercial Marketing & Communication Communications Ability to oversee marketing inventory logistics, including stock tracking, print coordination, and campaign support materials.
1797 Commercial Marketing & Communication Branding & PR Management Ability to lead the development and implementation of integrated branding and communications plans across platforms.